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A Guide to Persuading Users with Words



Springboard – Medium | Jason Fox Three principles that you should be using in your UX copy What do we know about Aristotle? Well, we know that he had a magnificent beard. We also know that he had a real knack for persuasion. In fact, he literally wrote the book on rhetoric. It’s called Aristotle’s Rhetoric. So why are his arguments so often translated into utterly confounding English? For instance: “Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been