HomeNewsA Guide to Getting Started With In-App Messaging

A Guide to Getting Started With In-App Messaging



medium bookmark / Raindrop.io | Sales and marketing teams have long relied on the power of lifecycle messaging to get more and more users through the door. Beautiful, personalized landing pages and emails are the norm, not the exception. Lifecycle messaging has increasingly expanded into the product, and for good reason. As software experiences get better and better, users have little to no tolerance for clunky interfaces and unclear product messaging. A deliberate in-app messaging campaign is the easiest way to quell frustrations and harnesses the power of contextual, personalized