HomeNewsA Gamer’s Perspective: How UX Design Can Increase Conversion in the Sony PlayStation Store

A Gamer’s Perspective: How UX Design Can Increase Conversion in the Sony PlayStation Store



UX Planet — Medium | Motaz Al-Thaher A user experience design case study with proposed variations for A/B & multivariate testing. Sketching and Exploration Objectives Propose variations for A/B & multivariate testing in order to optimise the conversion rate of the Sony PlayStation Store. The design variations were done with keeping the UX process and UX principles in mind and approaching the design variations from a user-centric perspective. Tools Sketch, Principle, Juxtapose JS, my trusty sketchbook and a lot of Post-Its Approach This case study is not a concept redesign on