HomeNewsA Designer’s Guide to Competitor Research Tips for Successful Research, Analysis, and Presentation

A Designer’s Guide to Competitor Research Tips for Successful Research, Analysis, and Presentation



medium bookmark / Raindrop.io | If you’ve ever been tasked with designing a new feature for a site/app/etc, you’ve likely had a stakeholder say to you something like… “Here’s what [the market leader] does; let’s just do that.” …which saved you a ton of time and effort, because you were able to just copy that design, skin it for your brand, and call it a day, right? Well no, of course not. While there are benefits to looking at how competitors solve a problem, and there are certainly conventions that should