HomeNews10 iconic logos. 156 Americans. 80 hours of drawing from memory. The logos of global corporations li…

10 iconic logos. 156 Americans. 80 hours of drawing from memory. The logos of global corporations li…



medium bookmark / Raindrop.io | To find out, we asked over 150 Americans to draw 10 famous logos from memory as accurately as they could. Based on more than 1,500 drawings created over a period of 80 hours, the results reveal that, far from being stamped perfectly in our collective memory, these ubiquitous emblems largely exist as fuzzy visions in our mind’s eye. One in 5 people thinks the Foot Locker referee wears a hat (he doesn’t), and nearly half of people believe the Starbucks mermaid does not wear a