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Published on Dribbble / ui | Afsal Bing – Sports segment

The sports segment on Bing is responsible for not only driving engagement on the search platform but also in creation of a certain fandom around Bing experiences.

We delight our users with vibrant curated answers around major sporting events like the Indian Premiere League in cricket, the grand slams in tennis, the Pro Kabaddi League and the PGA tour in golf.

These answers are action packed with live score updates, tournament draws, player profiles, video highlights and tournament schedules much in the spirit of the sports themselves. To top it up Bing also uses its unique prediction engine to foretell the outcome of matches well in advance.

The Sports design team in Studio +91 strives to create fast paced scalable answer frameworks for all sporting events that can be implemented fast and can usher sports fans to keep coming back to Bing to follow their favorite sport.

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