HomeNewsYou Don’t Need to Choose a Methodology to Innovate

You Don’t Need to Choose a Methodology to Innovate



Published on | Prototyping: From UX to Front End — Medium Phil Morle The School of the Customer Which method do you choose? Design Thinking? Agile? Lean Startup? Answer: All? None? Who cares?! I am a big believer in process and method. Without a process we are lost — flapping in the wind. My time in theatre taught me that. Now I use the same mindset to build companies From working with the world’s largest organisations I have heard things like this: Can you walk me through the decision tree for when to choose agile,