You don’t need a designer. What you need is a design culture.
Published on | Prototyping: From UX to Front End — Medium Yazin Akkawi CREDIT: Getty Images Companies are finally embracing the power of design. Here’s what you need to know before investing in your design team. Extensive research over the last few years has established a strong business case for the value of design. One example, by the Design Management Institute, revealed that design-led companies like Apple and Nike have maintained significant stock market advantage, outperforming the S&P by an impressive 211 percent. As a result, we’ve seen a shift in business