HomeNewsWriting microcopy doesn’t (necessarily) mean being cool

Writing microcopy doesn’t (necessarily) mean being cool

Published on | Prototyping: From UX to Front End — Medium Kinneret Yifrah Not EVERYTHING needs to be funny There is no rule that says microcopy (UX writing) should be witty, clever, or entertaining. On the contrary, it would be a disaster if all brands tried to be funny in their use of each word on the UI. The Internet would become a circus that would make it very hard for users to focus on what they need, and to do what they want quickly and easily without getting distracted in