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Writing for the Web: Developing Voice, Tone & Editorial Structure



Published on | Prototyping: From UX to Front End — Medium Constructive Developing engaging content for your website demands a thoughtful approach to both structuring and choosing your words. Fortunately, best practice guidelines can help you ensure your ideas stand out and your writing is clear and compelling. Determining the right voice and tone for your online writing is essential to making your readers feel engaged with your ideas. Of course different content demands a shifting tone (if you’re discussing a natural disaster, best not to be too light), but

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