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With great design, comes great fear

Published on | Prototyping: From UX to Front End — Medium Akshayta Rao A friend of mine happened to ask me, quite recently, about how I design a piece of artwork. I think he expected me to spew some industry jargon, because when I told him of the methodical process that is design conceptualization, he was stunned. “So, the idea doesn’t just hit you like a bolt of lightning?” Yeah, if only it were that easy! He seemed really impressed by the fact that creative thinking is a conscious decision.

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