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Why we look in to competition in products

Published on | Prototyping: From UX to Front End — Medium muditha batagoda What, why and how to do a comprehensive competitor analysis As product designers, we always tend to think that we understand by looking into what our client business needs and understanding what he wants would give a good product or a solution that can be the next best thing. But most of the time we tend to forget that there are other organizations, team or individuals who do the same product or solutions as us focusing down