HomeNewsWhy transparency is key for the future of brand user experience

Why transparency is key for the future of brand user experience



Published on | Prototyping: From UX to Front End — Medium Jack Strachan and how they are starting to deliver https://dribbble.com/michaelyoungdesign As trust in digital organisation crumbles we are left at a cross roads. From eCommerce experiences to digital social experiences, people are increasingly weary of the implications of interacting and placing their trust in the digital world. Even Facebook have started asking itself the ‘hard questions’ about transparency and it’s real life implications, after a terribly eventful few years that is. When it comes to transparency in media, they claim