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Why the Words You Choose Matter to UX

Published on | Prototyping: From UX to Front End — Medium Erin Schroeder Photo courtesy of pixabay.com We never really finish content that’s confusing. We glaze over, skim it for anything that feels familiar, and probably return to search until we find a source that speaks our language. Words matter. And choosing the wrong words in your site’s navigation, microcopy, calls-to-action, and body content will negatively impact your user’s experience on many levels. Why Words Matter in Navigation In a HubSpot survey, more than 76% of consumers say that websites making

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