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Why is customer retention rate essential for business and UX?



Published on | Prototyping: From UX to Front End — Medium Sophie Riwaters Before we can ask this question you need to understand what retention rate stands for. This is the key when it comes to determining how good your business is concerning customer experience. What does customer retention rate mean? In a nutshell, it can be defined as a metric that represents a number of customers that are “loyal” to your business in one way or another. Now the reason why I placed the word loyal between quotation marks is