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Why bother creating personas?

Published on | Prototyping: From UX to Front End — Medium Shane Williams Image by Saul Saulete Indeed, why bother? “How is boxing someone into a stereotype ever going to help business?” ,“After all, we are all complex, and creating personas seems to oversimplify our users.” These are some of the arguments I’ve heard, and on some level, they are all valid. Creating personas is very much part of many UX processes, and can be used in a variety of ways. I’ll unpack some of this and give you some insight as to how