HomeNewsWhen it Comes to Product, Shoot Pellets Before Cannonballs

When it Comes to Product, Shoot Pellets Before Cannonballs



Published on | Prototyping: From UX to Front End — Medium Jess Eddy Photo by Etienne Bösiger on Unsplash Note: the original phrase is “shoot bullets before cannonballs.” The word pellet has been used instead of bullet for sensitivity. Jim Collins has this great quote, “shoot pellets before cannonballs.” This quote is in reference to leadership. More context: Foolish leaders rely on cannonballs. Wise leaders shoot pellets first. — Jim Collins He’s talking about how, in difficult times, desperate leaders will act on untested assumptions (and fire cannonballs), instead of testing ideas in a