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When is an Apple iBook not an iBook

Published on | Prototyping: From UX to Front End — Medium Cam Sackett How we gave an iBook a UX power-up — Nintendo style Overview As a Product Designer I think a lot about usability and interaction. I believe designing with empathy is essential to the design process. So what do I mean by UX power-up? If you’re going to make a book about Nintendo gaming consoles, you better consider your audience. Focusing on the user experience is key to effective design. The power-up part will come later. Read on. Confession: I’m a video