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What’s stopping companies from doing user testing?

Published on | Prototyping: From UX to Front End — Medium CanvasFlip User testing is not a “nice to have thing” but a “must have thing” in product development. Yet many product managers are often more inclined towards building a new feature immediately for a launch. And interestingly, the reason is certainly not that they do not see value in user testing. In fact, in a recent meet-up with a bunch of product managers, most of them shouted out for user testing. The reason for the reluctancy in the testing is
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