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What is the strongest driver of loyalty?

Published on | Prototyping: From UX to Front End — Medium Chesway Theway Interaction Design Foundation — Johannesburg Chapter Interaction Design Foundation — Johannesburg Chapter (Meetup) Tuesday 01/08/17 Info below is a bit of what occured at the meetup as well as my thoughts which were inspired as a result of the info gathered at the event. Let’s recap, for those who missed out… In any industry, what is the strongest driver of loyalty? Consistency in positive delivery — which contributes to delightful User experiences, thereby validating Brand experience* Brand Experience (Why you exist & what you do — proof ) Design is