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What is Data-driven UX?



Published on | Prototyping: From UX to Front End — Medium Sophie Riwaters by Seth Eckert When people imagine the word “data” itself often the following things come to mind: the more is the better objective judgement numbers not innovative When taking the stereotypes mentioned above into web/app development you can often hear “It seems that we got the same conversion rate even after the new design.. according to the data.” Then comes the worst case scenario “A”: Throw the new design into the trash and complain about how worthless and a waste of time