What I tell clients when they ask to be number one on Google

Published on | Prototyping: From UX to Front End — Medium Shane Williams Google’s home page in South Africa I’ve designed and built a few websites for small to medium sized businesses. These businesses often don’t have a marketing budget or any marketing at all. They believe a new website is the golden nugget, that people will be flocking to it the minute it goes live. But when the website does go live, they have a hard time understanding why they are not appearing at the top of a Google search.