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What Experience are you actually trying to create?



Published on | Prototyping: From UX to Front End — Medium Nathan Allsopp Is this person walking, hiking or exploring? Unsplash User Experience (UX) designers play a key role in creating user-friendly interfaces. They utilise a range of techniques to ensure the experience is optimised to achieve such friendliness. Wireframes. User Testing. Information Architecture. Interviews. Personas. Such techniques are common-place in the realm of UX. However, what often ends up being pushed aside when designers are “doing UX” is a key consideration. How can we provide a great user experience