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What do customers really want?



Published on | Prototyping: From UX to Front End — Medium Anthony Coombes There is so much choice and availability for consumers. They’re easily distracted and can be fickle. When asked what they want, customers will often say “just keep it simple” or “make it easy for me” but this sounds more like a desire to cut to the chase. People are either not feeling invested or have a short attention span. There is also fatigue around marketing and traditional channels. A shift to online, social media and the proliferation of