We only buy the things that we trust
Published on | Prototyping: From UX to Front End — Medium Anthony Coombes We buy products, services and organisations that we trust. To help consumers decide between things, we create brands. These brands represent the reason why we should trust something or choose it above others. It’s a promise which sets an expectation. Being able to meet this expectation is the challenge for businesses. Ensuring that quality is consistently upheld and that you are offering what consumers really want. Defining not only what you’re selling but also what you stand for.