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We Aren’t The Average Customer

Published on | Prototyping: From UX to Front End — Medium Rob Sutcliffe Customers do not think the same as us. They don’t even think the same as each other. Ignoring the weird ones may mean ignoring the best ones! In the design world, it’s far too common for us to believe we can spot what is usable or even desirable just by looking at it. We know how ‘people’ think, so we can tell if they’ll like it or not. If we could just look at something and accurately assess

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