HomeNewsWatch out for buzzwords: UX without properly involving people is not UX

Watch out for buzzwords: UX without properly involving people is not UX



Published on | Prototyping: From UX to Front End — Medium Martin Ibsen The people out there UX in the sales meeting Using the term UX (User eXperience) in a sales pitch as a digital agency, design company or consultant is making use of a strong tool right now. UX has generated a lot of buzz over the last couple of years, resulting in the term becoming a bigger part of a lot of sales meetings. But as a buzzword it is being thrown around in a lot of different contexts. Particularly