HomeNewsUX Writing: How Voice and Tone Can Transform the User Experience

UX Writing: How Voice and Tone Can Transform the User Experience



Published on | Prototyping: From UX to Front End — Medium Flip Script Media “I’m not clever like you. I can’t make fancy rissoles of each word. Blue kingfishers won’t suddenly fly out of my mouth. If you want my story, you’ll have to put up with how I tell it.” Such is the explanation given by a destitute, disabled Indian boy who calls himself Animal, the protagonist/narrator of Indra Sinha’s prizewinning novel Animal’s People. He’s cynical, funny, a little bitter (maybe a lot bitter), foul-mouthed, yet sympathetic and deeply likeable.