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Published on | Prototyping: From UX to Front End — Medium Laurah Mwirichia Can’t We All Just Get Along? Digital Work Frenemies? For many UX designers, Search Engine Optimization (SEO) is something that we know exists but often try to avoid until the last possible moment. I’ve read plenty of articles telling UX designers, “Don’t focus too much on the SEO, create and write for users using their language.” Which is nice in theory, but obscures the fact that SEO should not be an afterthought in the design process. When SEO

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