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UX Research: Stop the Objections!

Published on | Prototyping: From UX to Front End — Medium Ben Ralph You are conducting user research — whether you know it or not As a UX designer, I have heard lots of reasons why not to conduct user research. Usually, I hear the classics, ‘we don’t have enough time’ and ‘we don’t have enough money’, but occasionally I’ll also get ‘users don’t know what they want’, or ‘you’re the UX expert — why don’t you just decide?’ …and there are so many more. The dilemma: As a UX designer, when you face an objection like

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