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UX research findings: How users consume video content



Published on | Prototyping: From UX to Front End — Medium Skjoldbroder We did exploratory user research to learn how people like to find and watch VOD (video-on-demand) content on services such as Netflix. Here’s what we learned. Photo by Tina Rataj-Berard on Unsplash TL;DR Some TV / streaming industry insiders tend to trust in technology such as content recommendation engines when it comes to helping users find and watch content. But users distrust these technological solutions. Rather, they trust recommendations from friends and relatives, and like to have a high degree