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UX is deciding which font to use based on the business model and company mission



Published on | Prototyping: From UX to Front End — Medium Amelia Schmidt UXers might not seem like business consultants, but that’s often what they are. Businesses are like Rube Goldberg machines — the tiniest decision is part of the bigger contraption “User Experience designer” is what I call myself, but I’m struggling with the term. For anyone who identifies as a UXer, it’s generally clear to us what “user experience” means. But the problem comes from the broader misunderstanding of UX from outside of the industry — which is ultimately where the label matters

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