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UX Case Study: Ella Blowdry

Published on | Prototyping: From UX to Front End — Medium Pontus Persson This project was bootstrapped and we only worked on it over evenings and weekends, on the side of our daytime jobs. Ella Blowdry is a startup that was created by me and 4 co-founders from different backgrounds. Only 2 of us had real world experience from designing and building an app. It was unlike any other project I have been involved in. While I’m usually part of a larger product team with clearly defined roles, I was all of

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