HomeNewsUser Experience Is Not About Data It’s About Understanding How Humans Think

User Experience Is Not About Data It’s About Understanding How Humans Think



Published on | Prototyping: From UX to Front End — Medium Paul Armstrong User Experience Is Not About Data It’s About Understanding How Humans Work Photo by Jonatan Pie Despite the ubiquitous nature of user experience, many teams are over-complicating its practice and under-simplifying its purpose. UX is more than just data analytics, A/B tests, and user research. We only know him by his initials: W.J. During World War II W.J. was injured twice, after which he began to increasingly suffer from debilitating blackouts, convulsions, and seizures. In 1962 he underwent surgery