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Use these empathy techniques to make stuff your readers want



Published on | Prototyping: From UX to Front End — Medium Bec Evans As publishers, we’re all striving for the next bestseller, the big word of mouth success, the must-read title. But, being told to “make the stuff your readers want” is an obvious — and unhelpful — thing to say. Who would want the opposite? To design books, apps and related products that people will buy, love and recommend, we need to understand customers’ needs. Market research techniques are well established and many publishers interrogate data to make decisions, but it’s easy to