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Understanding User-Types in B2B Service Design



Published on | Prototyping: From UX to Front End — Medium Stephan Kochen This article explores different user-types in B2B Service Design. It will give you an overview of who you are designing your B2B service for, how user-types are interrelated and what role emotional and social jobs play in the B2B context. In a consecutive article I will introduce you to a B2B Persona-Framework you can use to gain a vivid impression of those user-types and how to find the right way to prototype for those personas. Let’s start… The B2B

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