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Thinking-Based Product Roles



Published on | Prototyping: From UX to Front End — Medium Max Bennett Product people need to well balance thinking and doing in order to do their job well (see The Art of Balancing Thinking & Doing). Yet despite this, most roles are defined only through what someone is accountable to doing without including what someone is accountable to thinking about. This presents a big problem on teams that are highly cross-functional, such as product management, design, and product marketing. These teams have lots of overlap and flexibility in the