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Think like a designer



Published on | Prototyping: From UX to Front End — Medium Anthony Coombes Designers look at the world a little differently. Let’s start with how we (designers) see consumers. If we’re being candid, consumers lie, to us and themselves. They don’t often say what they mean. What they do isn’t what the say they’ll do. The customer isn’t always right. Businesses find it hard to get close to consumers. Fulfilling different needs, remaining relevant and maintaining trust. So, rather than ask what consumers want, designers ask what we want people to