HomeNewsThe Surprising Neuroscience Behind Snapchat’s Success

The Surprising Neuroscience Behind Snapchat’s Success



Published on | Prototyping: From UX to Front End — Medium Svilen With the recent hype around Snapchat’s IPO, the app has been the center of speculation of not just Wall Street but every major publication. Discussions about its future and potential share prices are at a peak, so I figured this is as good of a time as any to give my 2 cents.. The Lack of Likes Many attribute Snapchat’s success to the ephemeral communication model which it pioneered. Initially, private snaps deleted upon viewing but what launched the company