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The Secret to Designing Intuitive Products

Published on | Prototyping: From UX to Front End — Medium Yazin Akkawi What does “easy-to-use” or “user-friendly” or “intuitive” even mean? In today’s business landscape, design has gained traction as a key factor for success. From the commoditization of technology, to lower barriers to competition, design has become a bottom-line investment because of it’s ability to help brands differentiate and become more competitive. Good design: helps companies improve brand equity — creating a visceral reaction and an emotional connection through beauty and simplicity. drives intent — connecting products to customers’ needs and wants. captures attention — translating information

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