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The Rise of the Circular Economy

Published on | Prototyping: From UX to Front End — Medium Nik Parekh Source : http://www.wsp-pb.com/ It’s funny how our sense of logic works. Built on centuries of philosophy and theology we often make decisions about how to act based on how others have acted before us — even if these methods were flawed. One of these logical beliefs is that going in a straight line is always the most effective and efficient action. But we rarely ask, what is at the end of that straight line? And do we want to be there?