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The quiet brilliance of incremental innovation

Published on | Prototyping: From UX to Front End — Medium Skjoldbroder Sometimes, you should forget about disruption and radical innovation, and focus on maximising value from your existing product. Radical innovation and disruption … have become the stars in the room. Nobody cares about the long tail of products anymore — everybody wants to create radically new products and services, to disrupt value chains and own it all. But there is another star in the room: incremental innovation, which is perhaps less sexy, but also profitable, and much, much safer. So let’s

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