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The Magic of the “Why” in Design



Published on | Prototyping: From UX to Front End — Medium Brandi Sea Heft-Kniffin The Magic of the “Why” in Design Asking why, or questioning your decisions, tests your motive for every design decision you make. Knowing your reasons requires that you, have gone through some questions and had to answer for them. This gives you the backbone to you understanding your reasons and a place to begin when explaining why you did what you did to your client. When we can explain why we did something to someone, it reinforces our