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The Evolution of the Ad

Published on | Prototyping: From UX to Front End — Medium fiona carty How Modern UX & Data Science Changed Everything. The early days of ads were horrendous, and still even today, there are pop-ups hiding in every nook and cranny of the internet. If it’s one thing that we can all agree on, it’s how annoying they are. But things are starting to change. Before we can get onto how or why ads have changed quite recently, we have to first understand why we are annoyed by advertisements and why

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