HomeNewsThe Designer’s Guide to Von Restorff Effect

The Designer’s Guide to Von Restorff Effect

Published on | Prototyping: From UX to Front End — Medium Erkan Kerti Making items more memorable than the rest while designing interfaces All others are the same * If you create an object that is different than the others, it will have a high chance to be easily remembered. It will be distinguished because it will stand outside of a set consisting of multiple similar objects. German psychiatrist Hedwig von Restorff predicts that in a given set of objects if an object/shape is different than the rest, it’s more likely

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