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Surviving the creative ‘Gut Punch’



Published on | Prototyping: From UX to Front End — Medium Amar Singh The first few times I received negative feedback I was surprised about how I felt. I could feel my body getting tight, my temperature rising and a feeling of tension. For a brief moment, I felt as if the air had left my body and could feel myself getting defensive. Actual picture of my first design review. It’s crucial to work through this feeling. The late Paul Arden (former creative director of Saatchi & Saatchi) explains the need