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Stop Designing For Users. Start Designing for Humans.



Published on | Prototyping: From UX to Front End — Medium Aimee Pearcy How Do You Picture a ‘User’? What does a ‘user’ look like? Are they a faceless, human-shaped silhouette on a while background? Is their sole purpose to sit around, twiddling their thumbs as they wait for the release of your next product? The Problem With Designing for ‘Users’ When you use the word ‘user,’ you create a barrier between yourself and the people you’re trying to benefit. You detach yourself from who you’re really designing for: Humans. Each with unique, complicated

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