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Stereotypes aren’t all bad



Published on | Prototyping: From UX to Front End — Medium Anthony Coombes For designers, stereotypes act as a jumping-off point for understanding an audience. https://medium.com/media/67b8c4b5395a13d54c13c7800e174812/href Segmenting a potential user group, audience or customer base, helps target different sorts of people. We can better understand buying patterns, influences, tastes and channel preferences. Mapping how much, when and where the interactions happen. Splitting the pack and analysing the percentages only reveals an effect, it will not reveal the cause. Or, to put it another way, numbers tell us what people do