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Speed, speed, speed



Published on | Prototyping: From UX to Front End — Medium Philipp Tautz When I just started working in Rakuten (at the time Japans biggest EC company) I noticed the propaganda, pretty much first day. Posters. As a child of East Germany, propaganda posters jump me. There was: Responsive, responsive, responsive! Think around the corner! Speed speed speed! And others. Singed as “Mickeys Voice” (mickey being Mikitani Hiroshi, Founder and CEO of Rakuten). As is with all propaganda, everyone ignored them and most people did not even notice when they changed. Speed. That one was

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