HomeNewsShaping user behaviour is better than changing them

Shaping user behaviour is better than changing them

Published on | Prototyping: From UX to Front End — Medium CanvasFlip Changing behaviour is hard. We experience that everyday — New Year resolutions fall through, gym memberships remain unused, and well-intentioned plans to eat less, or save more, never come to fruition. This article talks about such big fishes in their domains who faced problems because of the resistance of the users to change their behaviour. The eBay story If you faintly remember, eBay once had a website, which had yellow as its background colour. This visual might remind you of it. A

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